Privacy Policy

Pure Joy House Cleaning LLC (“Pure Joy,” “we,” “us,” or “our”) operates the website purejoyhousecleaning.com (the “Site”). This Privacy Policy explains how we collect, use, and protect your personal information when you visit our Site, submit a contact form, call us, or interact with our advertisements.

By using our Site, you agree to the practices described in this policy.

Information We Collect

Information You Provide Directly

When you fill out a contact form, request an estimate, call us, or email us, we may collect:

• Your name
• Email address
• Phone number
• Home address or service area (Duluth or St. Paul metro)
• Details about the cleaning services you are interested in
• Any other information you choose to share in your message

Information Collected Automatically

When you visit our Site, we automatically collect certain technical information, including:

• IP address
• Browser type and version
• Device type (mobile, desktop, tablet)
• Operating system
• Pages visited and time spent on each page
• Referring website or source (e.g., Google search, Facebook ad, direct visit)
• Date and time of your visit

Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to:

• Remember your preferences and improve your browsing experience
• Track how visitors use our Site so we can improve it
• Measure the effectiveness of our advertising campaigns
• Track leads and conversions from Google Ads and Facebook Ads

Types of cookies we use:

• Essential cookies: Required for the Site to function properly (e.g., form submissions).
• Analytics cookies: Help us understand how visitors interact with our Site. We use Google Analytics, which collects anonymized usage data. You can learn more about how Google uses your data at google.com/policies/privacy/partners.
• Advertising cookies: Used by Google Ads and Meta (Facebook/Instagram) to track conversions, measure ad performance, and serve relevant ads to you on other platforms. These cookies may track your activity across websites.

Managing cookies: Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies, though this may affect your experience on our Site. You can also opt out of personalized advertising through:

• Google: adssettings.google.com
• Facebook: facebook.com/settings/?tab=ads
• General opt-out: optout.aboutads.info

Information from Third-Party Platforms

If you interact with our ads on Google or Facebook/Instagram, those platforms may share limited information with us, such as that you clicked an ad or submitted a lead form. We do not control the data practices of Google or Meta. Please review their privacy policies for details:

• Google Privacy Policy
• Meta Privacy Policy

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide estimates
• Schedule and deliver cleaning services
• Communicate with you about your account or appointments
• Send follow-up messages related to services you requested
• Improve our Site and user experience
• Measure the performance of our advertising campaigns
• Track leads and conversions to understand which marketing channels are effective
• Comply with legal obligations

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

How We Share Your Information

We may share your information only in the following circumstances:

• Service providers: We may share information with trusted third-party tools that help us operate our business (e.g., our website hosting provider, email service, scheduling software, payment processor, and analytics tools). These providers are only authorized to use your information as needed to provide services to us.
• Advertising platforms: Conversion tracking data (e.g., that a form was submitted or a call was made) is shared with Google Ads and Meta Ads to measure ad performance. This data is typically anonymized or aggregated.
• Legal requirements: We may disclose your information if required by law, legal process, or government request.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, provide our services, and comply with legal obligations. Contact form submissions and lead information are typically retained for up to 24 months. You may request deletion of your data at any time by contacting us.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your information
• The right to opt out of certain data collection practices

To exercise any of these rights, please contact us using the information below.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or your personal information, please contact us: